14TH OCTOBER 2019
14TH OCTOBER 2019
HYBRIDITY
HYBRIDITY
PROJECT TITLE
GREYFRIAR'S GREEN HYBRID CIVIC SPACE
PROJECT TITLE
CLIENT
COVENTRY COUNCIL
GREYFRIAR'S GREEN HYBRID CIVIC SPACE
CLIENT
LOCATION
COVENTRY- United Kingdom
COVENTRY COUNCIL
LOCATION
COVENTRY- United Kingdom
The client for this project clearly instructed our design team that they required a social eating space that also allowed for a residential space. Our design team however wanted to take this further and allow for an integrated social space that would in turn improve the flow and traffic of the public through the city centre of Coventry.
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The project involved creating a housing establishment on a site established close to the motorway in Coventry. After primary and secondary research of the diverse population within Coventry and the food interest, it has. A focus on cultural eating was established and was used as a tool to bring people together in the atrium space where stalls are positioned, they can cook for each other and be involved within the process.
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Creating a permeable open inviting social space was crucial to the success of the project which transferred in to the use of curved glass panels and a tensile fabric roof to promote fluidity that helped create bright and airy conditions for such social interactions to take place.
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The rigid sections of the project such as the housing units required more privacy and subtle measures have been taken to ensure this such as the use of frosted glass, change of levels. These units involved the use of 3D printing as a structural tool which was a lot more efficient, reliable and a cheaper alternative than regular building procedure which ensured the project to be handed on time and lower than the anticipated budget.
The client for this project clearly instructed our design team that they required a social eating space that also allowed for a residential space. Our design team however wanted to take this further and allow for an integrated social space that would in turn improve the flow and traffic of the public through the city centre of Coventry.
​
The project involved creating a housing establishment on a site established close to the motorway in Coventry. After primary and secondary research of the diverse population within Coventry and the food interest, it has. A focus on cultural eating was established and was used as a tool to bring people together in the atrium space where stalls are positioned, they can cook for each other and be involved within the process.
​
Creating a permeable open inviting social space was crucial to the success of the project which transferred in to the use of curved glass panels and a tensile fabric roof to promote fluidity that helped create bright and airy conditions for such social interactions to take place.
​
The rigid sections of the project such as the housing units required more privacy and subtle measures have been taken to ensure this such as the use of frosted glass, change of levels. These units involved the use of 3D printing as a structural tool which was a lot more efficient, reliable and a cheaper alternative than regular building procedure which ensured the project to be handed on time and lower than the anticipated budget.
MARKETING RESEARCH
​Marketing Management:
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Political Analysis:
https://www.english-heritage.org.uk/professional/funding/grants/grants-given/
https://www.thenbs.com/knowledge/what-is-the-government-construction-strategy
Government strategies – changes made during time such as intervention in construction industries
Government funding for our projects may help free up funds from the original budget meaning more money could be available for the company to help with marketing. This could help encourage people to develop their homes.
A change in government policies may pose an issue for the funding for our projects. Having focused on building on existing structures planning permission must be needed to start work.
Government funding for buildings: British government offers grants to homeowners, managers or local councils in controls of buildings such as historical, outdated buildings in need of financial support to repair listed building.
Listed Building legislation & Planning Policies: All changes made to listed buildings must gain consent. If not, then compensation must be paid. Therefore, all changes mad must go through a planning application.
Economical:
https://fromtone.com/where-is-the-uk-economy-heading/
Changes to government: changes to the government will have impact on our company. This is due to the ability for the new political party in power to change laws and legislation will mean changes will be made to the running of ADAPT. These changes could include; TAX, inflation, Economic Growth and Exchange Rates.
In terms of exchange rates and interest rates, won’t affect our firm much however interest rate will only affect us if we borrow money which would tell us how much we need to pay them back. However, due to borrowing rates so low it’s not an issue. Need to bear in mind as it can go up and then can become a larger factor in financial planning. Exchange rates will only be an issue if we make our firm international and work abroad.
Inflation could potentially affect construction costs, therefore, effects client’s perception on how much their building costs.
Development incentives looking at where grants are available for clients to develop what they want to do (lottery). European funding is going out of window so what will be the replacement of this in deprived areas.
Recession, people need confidence if needed to build therefore, if there is a recession on horizon no one will build as well as at the end of it. Be aware of the economic boom recycle.
Rising/falling market sectors
Social:
https://www.nisra.gov.uk/news/2016-based-population-projections-northern-ireland
Population growth: slight increase in population however, within that there is a greater increase in older people, people living longer with fewer children and older people to be looked after but not a lot to look after. A lot of people with pension and state pensions and they are funded by wages and national insurances but not enough people to pay that.
Community behaviour: it is essential to maintain and reinforce the importance of preserving architecture within the community as architecture is part of their history.
Cultural differences: may mean adjusting marketing methods. Cultural differences and population growth could have an impact on the popularity of conservation architecture.
Activity rends: many activities base on whether we can fund or create charitable events and host openings to allow advertisement as well as many are very seasonal.
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Technological:
New technologies will impact services provided by ADAPT. Alterations will be looked over in order to keep the machines and technologees of 3D printing updated to the latest model allowing better accuracy to the services provide.
Any new construction techniques can be used to market ADAPT. New products and methods of marketing can be produced and caould be ,arketed through these medium.
As a result of fast pace technological development, CAD and BIM software will change the way in which architects work and design.
New materials amd proccesses will change the way in which architects work and design.
The impact of the internet and communication methids to keep up with the technological advancement.
New ways of producing products / services: researching into locally sourced materials near to the site is nessacery to cut down costs of transportation and time. New methods of prefrabication should be researched to potentially decrease any costs and time.
New technologues: the development of new technologies will enhance the outcome delivered by the practice and allow us to grow into a larger business.
Environmental:
The re-use of raw materials and locality consciousness can be used as a marketing tool to show we are respectful of the local area.
Encouraged re-use of materials: the use of reusing materials is significant in our firm as this is how we maintain the history of the building and help reduce costs.
Locality/consciousness: this is the understanding the creation of new building/architecture will have an impact on the surrounding area in a way.The need to create a sustainable and environmentally friendly approach to design as factor such as global warming, CO2 emissions are a concern.The need for modular and bespoke elements to be made and designed in a way they van be dismantled and then reassembled and reconstructed into new forms for a new client to reduce energy consumption.
Legal:
English heritage legislation, National trust of historic legal preservation, government planning portal, AABC Register and SPAB are all considered as legal factors which must be taken into consideration to maintain high quality output and ensure all documentation meet legal requirements.
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ARB Code of Conduct:
As a firm we are:
• We as a firm act with honest and we act with integrity to avoid any actions or situations which are inconsistent with our professional obligations
• Manage our firm competently, making the work we do sustainable, environmental and cost effective
• Prompt our services honestly and responsibly
• Carry out work faithfully and conscientiously
• we are trustworthy, and we look after our clients with the best we an allowing them to have a stress-free experience with the work we do as well as we are trustworthy with the clients’ money giving them the best for what they want from their budget
• We have appropriate insurance arrangements
• We maintain the reputation of architects and every member of the firm
• Deal with disputes or complaints appropriately, if there is a conflict of interest which arises, we disclose it in writing and manage it to satisfaction of all parties
• Co-operate with regulatory requirements and investigations
• we have respect for others
Competent management of our business:
• We have efficient systems in place to ensure the practice runs professionally and that projects are monitored and reviewed regularly
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We test on the systems regularly
• We ensure that we can provide adequate professional, financial and technical resources when entering into a contract and throughout its duration. We also have suitable qualified and supervised staff to provide an effective and efficient service to clients.
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We discuss the job/fee letter with the clients and take them through our firm, management team and coordinates
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Admin required for all drawing aspects
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Architect instructions given
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Planning permission
• We ensure we follow all data protection legislations and take full account of data protection legislations. To ensure this we make sure there is adequate security in place to safeguard both paper and electronic records for our clients and make sure confidential information from clients is safeguarded.
• Before we start work with the client, we ensure that we undertake any professional work as stated:
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Before we carry out any work, we have a contract set out such as a fee and written agreement. We know the job has a fee agreement if someone says they need a job and then we ensure we look in a job file. Therefore, all our fee letters are recorded and placed safely where it all can be accessed and read.
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Scope of work we set: Meet with clients, work out what they need, provide them with the best option of what we can provide, using a AR Drone we accurately measure the apace they need work doing on, professional CAD experts create plans and designers create ideas a designs for the client, then discuss and show the clients the plans and confirm costs of the project, then we get planning permissions and then invoice everything we do.
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We make sure clients know our project planning and we take in consideration the workload we have and what work we have to do within the future and make sure we have a sufficient work force to cover work and then decide when is best to start work for new clients
Considering the wider impact of work:
We ensure clients know which the best way is to take this project on allowing it to remain environmental, enough to enhance the quality of natural resources.