14TH OCTOBER 2019
14TH OCTOBER 2019
HYBRIDITY
HYBRIDITY
PROJECT TITLE
GREYFRIAR'S GREEN HYBRID CIVIC SPACE
PROJECT TITLE
CLIENT
COVENTRY COUNCIL
GREYFRIAR'S GREEN HYBRID CIVIC SPACE
CLIENT
LOCATION
COVENTRY- United Kingdom
COVENTRY COUNCIL
LOCATION
COVENTRY- United Kingdom
The client for this project clearly instructed our design team that they required a social eating space that also allowed for a residential space. Our design team however wanted to take this further and allow for an integrated social space that would in turn improve the flow and traffic of the public through the city centre of Coventry.
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The project involved creating a housing establishment on a site established close to the motorway in Coventry. After primary and secondary research of the diverse population within Coventry and the food interest, it has. A focus on cultural eating was established and was used as a tool to bring people together in the atrium space where stalls are positioned, they can cook for each other and be involved within the process.
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Creating a permeable open inviting social space was crucial to the success of the project which transferred in to the use of curved glass panels and a tensile fabric roof to promote fluidity that helped create bright and airy conditions for such social interactions to take place.
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The rigid sections of the project such as the housing units required more privacy and subtle measures have been taken to ensure this such as the use of frosted glass, change of levels. These units involved the use of 3D printing as a structural tool which was a lot more efficient, reliable and a cheaper alternative than regular building procedure which ensured the project to be handed on time and lower than the anticipated budget.
The client for this project clearly instructed our design team that they required a social eating space that also allowed for a residential space. Our design team however wanted to take this further and allow for an integrated social space that would in turn improve the flow and traffic of the public through the city centre of Coventry.
​
The project involved creating a housing establishment on a site established close to the motorway in Coventry. After primary and secondary research of the diverse population within Coventry and the food interest, it has. A focus on cultural eating was established and was used as a tool to bring people together in the atrium space where stalls are positioned, they can cook for each other and be involved within the process.
​
Creating a permeable open inviting social space was crucial to the success of the project which transferred in to the use of curved glass panels and a tensile fabric roof to promote fluidity that helped create bright and airy conditions for such social interactions to take place.
​
The rigid sections of the project such as the housing units required more privacy and subtle measures have been taken to ensure this such as the use of frosted glass, change of levels. These units involved the use of 3D printing as a structural tool which was a lot more efficient, reliable and a cheaper alternative than regular building procedure which ensured the project to be handed on time and lower than the anticipated budget.
MARKETING RESEARCH
​​Business Plan:
We have now decided that the basic plan of the proposed business was that we are a firm that at first had previous projects of doing small sections of 3D printing interior furniture. Then we started doing sections of buildings, and now in 2026, we want to be able to manufacture extensions/adaptations of building fully 3D printed entirely. During this process, we agreed that there would be a linear progression in terms of technology:
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Idea is to create attachments to pre-existing buildings
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Based business in Nottingham, within midlands
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What services do we have? (initially)
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What we want to achieve in the future?
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Base this off market and what happens with market and population?
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What do architecture firms do and get I involved in?
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Events we could get involved in, in midlands
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Initially work slow then get big over years
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Work with places where we could get technology
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Marketing Management:
Idea of expanding to commercial buildings in our 3-year plan might successful as it could bring in a lot of commercial value. If we push the technological aspects of 3D printing it could further attract our target market to invest into 3D printing.
3D printing; process, technology, use of materials, construction and environmental aspects. If we claim to be directors that possess these skills in 3D printing and aim to develop it then the firm can keep responding effectively to new developments in the market.
Social Media/Presentation: as a company developing and creating many projects year by year, this may be something that could aim to develop it so it can help the firm advertise and attract people as the use and growth of it develops in the market.
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3D printing Architectural Practices:
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1. SMARTePLANS
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Who they are and Services they provide:
Specialise in planning and 3D printing. Their projects range from Residential and commercial. They work across London, Birmingham and Preston covering large areas within them regions. As well as gaining 2019 award winner for best planning consultancy UK.
Residential: New builds, Extensions, Loft conversions, Garage conversions, Outbuildings, Listed buildings & Multiple extension discounts, 3D Laser scan surveys & 3D Revit drawings as standards
Commercial: Change of use; HMOs, Bars and Clubs, Restaurants, Hotels, Retail, Offices, Flats, Interior Design, 3D Visualisation, 3D Laser Scan Surveys & 3D Revit drawings as standards
2. McKERNAN GRAY ARCHITECTURE
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Who they are and Services they provide:
They design thoughtful spaces that enhance the human experience.
New builds: Specialists in bespoke architectural design for private residential and developers. From concepts and planning to building regulations and project management.
Remodels and Extensions: Bringing new life to existing buildings through remodels and extensions. From reimagining and enhancing with modern twists to period restorations.
Bespoke design services: Bespoke designs for both the internal and external projects including interior design, landscape architecture, audio visual, lighting, kitchen, bathroom and swimming pools.
Sustainable, energy efficient, flexibility, cost-effective and client oriented Architectural firms in East midlands:
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1. Soul Architects​
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Conservation architect specialists and architect consultants. Soul Architects, based in Nottinghamshire, are a highly professional architectural practice offering exceptional architectural services at all levels of client requirements. Our architect services cover a wide range of projects, from ecclesiastical to historic buildings and hotels to residential. From windmills to churches, from hotels to farms, we are passionate about the work we do. We have sympathy and pride for the different buildings that we work on and as our name “soul” might suggest, we believe the solution to the problem often comes from within.
2. JULIAN OWEN ASSOCIATES ARCHITECTS
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​All architects carry out design work for their clients, but also offer a whole host of associated services to their clients, making them a single point of contact for the management of a building project, large or small. Offers architectural services at all levels of client requirements, they operate themselves in the east midlands and have expertise with historical buildings.
3. Franklin Ellis Architects
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They provide a range of specialist services for their vast client base with an emphasis on design. Their internal collaborative approach between different specialists allows them to deliver projects that excite clients. They have extensive experience of most building sectors. They have been recognised for a number of awards for their projects on historical restoration.
