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ADMIN/IT RESEARCH

The importance of Information Technology in a business. 

Reference: https://www.business2community.com/tech-gadgets/importance-information-technology-business-today-01393380

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Innovation in Business

Innovation results in smarter apps, improved data storage, faster processing, and wider information distribution. Innovation makes businesses run more efficiently, it increases value, enhances quality, and boosts productivity.

Innovation through information technology has created the following radical changes in business:

  • Online shopping is more efficient than shopping in a store.

  • Digital marketing is more efficient than high cost newspaper, television, and radio advertising.

  • Social networking is more efficient than going to clubs

  • VoiP communication is more efficient than legacy telephony.

  • Cloud computing is more efficient than a private computer network.

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Businesses that have embraced the innovation tend to have the following characteristics:

  • They have more accurate business planning

  • They have more effective marketing

  • They have higher global sales

  • They have more systematic management

  • They use real time monitoring

  • They offer instant customer support

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Our business plan does rely heavily on information technology and we aim that the characteristics listed above can be implemented in our projects and workflow.

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Accelerated Business Growth

1. Information technology has given business the tools to solve complex problems.

Improved hardware combined with smarter applications have made it easier to research data, analyse it, and plan scalability.

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2. Information technology allows businesses to make better decisions.

Good decisions in business are based on solid market research. This can be done through engaging teams through video conferences, reviewing public sentiment on social media and industry forums.

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3. Information technology has improved marketing.

Internet marketing using online advertising methods (SEO, PPC, Facebook Ads) are far more accurate ways than traditional marketing of finding target audiences, discovering their needs, and building a marketing campaign to persuade them to buy.

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4. Information technology has improved customer support.

Customers can receive support from multiple channels telephone, emails, social media platforms, webinars, and so on.

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5. Information technology has improved resource management.

Cloud computing allows a company’s employees to use any device anywhere in the world to access their enterprise level software.

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Business Benefits of Information Technology.

Reference: https://www.techfunnel.com/information-technology/5-advantages-of-information-and-communication-technology-in-business/

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-Advantages-of-Information-and-Communication-Technology-in-Business-1.jpg

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Benefits to Communication

Email servers, routers, internal company billboards and chat services can serve as the backbone of a company’s communications. Rapid communications can help increase productivity, allow for better business decision-making and ease a company’s expansion into new territories or countries.

 

Improved Workplace Efficiency

Streamlined workflow systems, shared storage and collaborative workspaces can increase efficiency in a business and allow employees to process a higher level of work in a shorter period. Information technology systems can be used to automate routine tasks, to make data analysis more comfortable and to store data in a manner that can easily be retrieved for future use.

 

Competitive Advantage over Rivals

Companies using the first-movers strategy can use information technology to create new products, distance their products from the existing market or enhance their customer services. Companies that follow a low-cost product strategy can look to information technology solutions to reduce their costs through increased productivity and reduced need for employee overhead.

 

Cost Reduction and Economic Efficiencies

Companies can harness information technology resources to lower their costs. Using IT infrastructure, redundant tasks can be centralised at one location. Companies can offer email support, and cost savings could also be found through outsourcing opportunities, remote work options and lower-cost communication options.

 

All the benefits stated above clearly demonstrate that even though technology may have some problems, the advantages outweigh the disadvantages and as a business technology is central to the plan.

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COMMENTS

ISAAC MOODY: This research is useful and backs up the technological research I have done to demonstrate just how essential technology is in our business plan. 

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