14TH OCTOBER 2019
14TH OCTOBER 2019
HYBRIDITY
HYBRIDITY
PROJECT TITLE
GREYFRIAR'S GREEN HYBRID CIVIC SPACE
PROJECT TITLE
CLIENT
COVENTRY COUNCIL
GREYFRIAR'S GREEN HYBRID CIVIC SPACE
CLIENT
LOCATION
COVENTRY- United Kingdom
COVENTRY COUNCIL
LOCATION
COVENTRY- United Kingdom
The client for this project clearly instructed our design team that they required a social eating space that also allowed for a residential space. Our design team however wanted to take this further and allow for an integrated social space that would in turn improve the flow and traffic of the public through the city centre of Coventry.
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The project involved creating a housing establishment on a site established close to the motorway in Coventry. After primary and secondary research of the diverse population within Coventry and the food interest, it has. A focus on cultural eating was established and was used as a tool to bring people together in the atrium space where stalls are positioned, they can cook for each other and be involved within the process.
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Creating a permeable open inviting social space was crucial to the success of the project which transferred in to the use of curved glass panels and a tensile fabric roof to promote fluidity that helped create bright and airy conditions for such social interactions to take place.
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The rigid sections of the project such as the housing units required more privacy and subtle measures have been taken to ensure this such as the use of frosted glass, change of levels. These units involved the use of 3D printing as a structural tool which was a lot more efficient, reliable and a cheaper alternative than regular building procedure which ensured the project to be handed on time and lower than the anticipated budget.
The client for this project clearly instructed our design team that they required a social eating space that also allowed for a residential space. Our design team however wanted to take this further and allow for an integrated social space that would in turn improve the flow and traffic of the public through the city centre of Coventry.
​
The project involved creating a housing establishment on a site established close to the motorway in Coventry. After primary and secondary research of the diverse population within Coventry and the food interest, it has. A focus on cultural eating was established and was used as a tool to bring people together in the atrium space where stalls are positioned, they can cook for each other and be involved within the process.
​
Creating a permeable open inviting social space was crucial to the success of the project which transferred in to the use of curved glass panels and a tensile fabric roof to promote fluidity that helped create bright and airy conditions for such social interactions to take place.
​
The rigid sections of the project such as the housing units required more privacy and subtle measures have been taken to ensure this such as the use of frosted glass, change of levels. These units involved the use of 3D printing as a structural tool which was a lot more efficient, reliable and a cheaper alternative than regular building procedure which ensured the project to be handed on time and lower than the anticipated budget.
STAGE 4
I DESIGNED THE BUSINESS CARDS ON PHOTOSHOP AFTER VECTORISING AN IMAGE OF PERSPECTIVE TOPOGRAPHY. I DECIDED TO GO WITH THIS IMAGE AS A BASE IMAGE DUE TO THE RELEVANCE TO OUR COMPANY ETHOS AND ABOUT US. THE TOPOGRAPHY IN RELATION TO CULTURAL CONTEXT, AS WELL AS THE ADAPTABILITY IN TERMS OF GOING FROM A 2D TO 3D FORM.I THEN PLAYED AROUND WITH COLOUR AND IMAGERY, HOWEVER, I DECIDED TO SETTLE FOR A GREEN AS A CONTINUOUS THEME THROUGHOUT OUR MERCHANDISING AS CLEAR IMAGERY THAT PEOPLE COULD RECOGNISE AS OUR BRAND (AS MENTIONED IN THE BUSINESS PLAN AS ONE OF MY AIMS).
THE GREEN FROM THE WEBSITE AND THE DESIGNS FOLLOWS THROUGH THE WHOLE NATURAL IDEOLOGY.
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ONE OF THE MEMBERS OF THE GROUP SUGGESTED GETTING RID OF THE COLOURED BACKGROUND AND HAVING THE WHITE FROM THE LINES JOIN WITH THE WHITE OF THE LOGO AND I DISAGREED QUITE HEAVILY BUT I JUSTIFIED MYSELF IN THE SENSE THAT A BUSINESS CARD IS SUPPOSED TO BE READ AND UNDERSTOOD FROM ONE QUICK LOOK AS IT IS A REPRESENTATION OF THE BRAND AND SO I WANTED TO DESIGN AND CREATE SOMETHING CLEAR AND UNDERSTANDABLE FOR ALL.
